Service innovation: How to go from customer needs to break through services Lance A. Bettencourt.

By:

Bettencourt, Lance A

Publication details: New York : McGraw-Hill, c2010.Description: xxix, 255 p. : ill. ; 24 cmISBN:

9780071713009

Subject(s):

LOC classification:

HF 5415.5 B48S 2010

Contents:

Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.

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Holdings
Item type	Current library	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	HF 5415.5 B48 2010 (Browse shelf(Opens below))	Available	BG001834

Total holds: 0

Includes bibliographical references (p. 237-240) and index.

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