Essentials of Marketing / Jim Blythe and Jane Martin
Material type:
TextPublication details: Pearson Education, 2016 Harlow :Edition: 6th edDescription: xviii, 350 p. : ill. ; 26 cmISBN: - 9781292098449
- HF 5415 B59E 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 B59E 2016 (Browse shelf(Opens below)) | Available | B008906 |
What do marketers do?
The marketing environment
Consumer and buyer behaviour
Segmentation, targeting and positioning
Market research
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