Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick [book]

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Material type: Text

TextPublication details: Harlow, England : Pearson, 2016Edition: 6th edDescription: 702 p. :ill. ; 27 cmISBN:

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Contents:

Digital marketing fundamentals

Digital marketing strategy development

Digital marketing : implementation and practice

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.1265 C42D 2016 (Browse shelf(Opens below))	Available	F066610

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Includes glossary and index

Digital marketing fundamentals

Digital marketing strategy development

Digital marketing : implementation and practice

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