Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit [book]

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2010Edition: 10th edDescription: xviii, 518 p. : ill. ; 29 cmISBN:

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Contents:

The consumer as an individual

Consumers in their social and cultural settings

The consumer's decision-making process and ethical dimensions

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode	Course reserves
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.32 S34C 2010 (Browse shelf(Opens below))	Available	F066221	เส้นทางของผู้บริโภคในยุคดิจิทัล ภาคการศึกษาที่ 2 พฤติกรรมองค์กร ภาคการศึกษาที่ 2

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Includes index

The consumer as an individual

Consumers in their social and cultural settings

The consumer's decision-making process and ethical dimensions

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