Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker [book]

By:

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River : Pearson/Prentice Hall, 2008Description: xxv, 611 p. : ill ; 28 cmISBN:

Subject(s):

LOC classification:

Contents:

Introduction to hospitality marketing

Integration

Strategic marketing

The marketplace

Functional strategies

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	TX 911.3.M3 S56M 2008 (Browse shelf(Opens below))	Available	B006818

Total holds: 0

Introduction to hospitality marketing

Integration

Strategic marketing

The marketplace

Functional strategies

There are no comments on this title.

to post a comment.