Principles of customer relationship management / Roger J. Baran [book]
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2008Description: xvi, 511 p. : ill. ; 26 cmISBN: - 0324322380 (Student ed.)
- 9780324322385 (Student ed.)
- HF 5415.55 B37P 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.55 B37P 2008 (Browse shelf(Opens below)) | Available | F056993 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.5 .B37C 2008 (Browse shelf(Opens below)) | Available | BG001448 |
Includes glossary and index.
SECTION 1. CRM THEORY AND DEVELOPMENT. Introduction to customer relationship management -- History and development of CRM -- Relationship marketing and customer relationship management -- Organization and CRM -- SECTION 2. DATA, INFORMATION AND TECHNOLOGY. CRM and data management -- Technology and data platforms -- Database and customer data development -- SECTION 3. CRM: IMPACT ON SALES AND MARKETING STRATEGY. Sales strategy and CRM -- CRM technology and sales -- Marketing strategy and CRM -- CRM, marketing automation, and communication -- SECTION 4. CRM EVALUATION. CRM program measurement and tools -- SECTION 5. PRIVACY, ETHICS AND FUTURE OF CRM. Privacy and ethics considerations -- The future of CRM
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