Customer relationship management / Ed Peelen. [book]

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Material type: Text

TextPublication details: Harlow, England : FT Prentice Hall, 2005Description: xvi, 433 p. : ill. ; 25 cmISBN:

Subject(s):

LOC classification:

Contents:

Strategy and organisation of CRM

Analytical CRM

Operational CRM

CRM systems and their implementation

List(s) this item appears in: การจัดการลูกค้าสัมพันธ์ [สาขาการตลาดดิจิทัล]

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.5 P43C 2005 (Browse shelf(Opens below))	C.1	Available	F057769
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.5 P43C 2005 (Browse shelf(Opens below))		Available	B007781
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)		HF 5415.5 P43C 2005 (Browse shelf(Opens below))	C.2	Available	BG001721

Total holds: 0

Includes bibliographical references and index

Strategy and organisation of CRM

Analytical CRM

Operational CRM

CRM systems and their implementation

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