Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.

By:

Hoffman K. Douglas

Contributor(s):

Material type: Text

TextPublication details: Mason, OH : Thomson /South-Western, 2006Edition: 3rd edNotes: Rev. ed of: Essentials of services marketing. 2nd ed. c2002.Description: xix, 588 p. : ill. ; 24 cmISBN:

0324319967 (hardcover)

Subject(s):

SERVICE INDUSTRIES -- MARKETING

LOC classification:

HD 9980.5 H63S 2006

Online resources:

Table of contents

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HD 9980.5 H63S 2006 (Browse shelf(Opens below))	Available	BG001445

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Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

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