Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, 1997Edition: 4th edNotes: Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.Description: xxiv, 589 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.123 S54A 1997 (Browse shelf(Opens below))	Available	B008012

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Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Includes bibliographical references and index.

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