Ten rules for strategic innovators : from idea to execution / Vijay Govindarajan, Chris Trimble.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, 2005Description: xxvii, 224 pISBN: - 1591397588
- HD 62.5 G68T 2005
| Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 62.5 G68T 2005 (Browse shelf(Opens below)) | Available | อธิการบดีบริจาคประเทศอินเดีย | F055472 |
Includes index.
Why strategic innovators need a different approach to execution -- Why organizations, like elephants, never forget -- Case: Corning Microarray Technologies -- Taming the elephant -- Why tensions rise when newco borrows from coreco -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can inhibit learning -- Case: Capston-White -- Finding gold with theory-focused planning -- The ten rules explained -- Case: Analog Devices.
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