Phranakorn Rajabhat University Library
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Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, 2005Edition: 7th edDescription: xxxix, 707 p + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072538767 (student ed. : alk. paper)
  • 007288441X (AIE : alk. paper)
Subject(s): LOC classification:
  • HD 31 N52U 2005
Contents:
Part 1 :Business trends : cultivating a business in diverse, global environments--Part 2 : Business ownership : starting a small busiess--Part 3 : Business management : empowering employees to satisfy customers--Part 4 : Management of human resources : motivating employees to produce quality goods and services--Part 5 : Marketing : developing and lmplementing customer-oriented marketing plans--Part 6 : Decision making : managing information--Part 7 : Managing financial resources
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Bangkok (Main Campus) General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HD 31 N52U 2005 (Browse shelf(Opens below)) Available E103207
Total holds: 0

Includes glossary and index

Includes bibliographical references and indexes.

Part 1 :Business trends : cultivating a business in diverse, global environments--Part 2 : Business ownership : starting a small busiess--Part 3 : Business management : empowering employees to satisfy customers--Part 4 : Management of human resources : motivating employees to produce quality goods and services--Part 5 : Marketing : developing and lmplementing customer-oriented marketing plans--Part 6 : Decision making : managing information--Part 7 : Managing financial resources

System requriments: Windows 98/NT/2000/XP Pentium III with MMX or equivalent, 128 MB RAM BX + CD-ROM drive Monitor: SVGA color 800 x 600 screen resoution supporting True Color. 16-bit soundcard DirectX version 7.0 or later QuickTime 6 or later 6MB Free disk space

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