Phranakorn Rajabhat University Library
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Introduction to Electronic Commerce and Social Commerce / by Efraim Turban ... [et al.] [electronic resource]

By: Contributor(s): Material type: Computer fileComputer fileSeries: Springer texts in business and economicsPublication details: Cham, Switzerland : Springer International Publishin, 2017Edition: Fourth editionDescription: 1 online resourceISBN:
  • 9783319500911 (E-book)
Subject(s): LOC classification:
  • HF 5548.32 T87E 2017
Online resources:
Contents:
Overview of electronic commerce -- E-commerce : mechanisms, platforms, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-commerce -- Innovative EC systems : From E-government to E-learning, knowledge management, E-health, and C2C commerce -- Mobile commerce and the internet of things -- Social commerce : foundations, social marketing, and advertising -- Social enterprise and other social commerce topics -- Marketing and advertising in E-commerce -- E-commerce security and fraud issues and protections -- Electronic commerce payment systems and order fulfillment -- Implementation issues : from globalization to justification, privacy, and regulation
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Holdings
Item type Current library Collection Call number Status Barcode
E-Book E-Book SPU Library, Bangkok (Main Campus) Electronic Resources HF 5548.32 T87 2017 (Browse shelf(Opens below)) Available 9783319500911
Total holds: 0

Includes bibliographical references and index

Overview of electronic commerce -- E-commerce : mechanisms, platforms, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-commerce -- Innovative EC systems : From E-government to E-learning, knowledge management, E-health, and C2C commerce -- Mobile commerce and the internet of things -- Social commerce : foundations, social marketing, and advertising -- Social enterprise and other social commerce topics -- Marketing and advertising in E-commerce -- E-commerce security and fraud issues and protections -- Electronic commerce payment systems and order fulfillment -- Implementation issues : from globalization to justification, privacy, and regulation

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