TY - BOOK AU - Jeannet, Jean-Pierre AU - Hennessey,H.David TI - Global marketing strategies AV - HF 5415 J42G 2005 PY - 2005/// CY - New Delhi PB - Houghton Mifflin KW - EXPORT MARKETING KW - MANAGEMENT KW - CASE STUDIES N1 - Includes index ER -