TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications
SN  - 0273638718 (pbk. : alk. paper)
AV  - HF5415.123 P44M 2000
PY  - 2000///
CY  - New York
PB  - Financial Times/Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - EUROPE
KW  - ADVERTISING
N1  - Includes bibliographical references and indexes
ER  -