TY - BOOK AU - Nickels,William G. AU - McHugh,James M. AU - McHugh,Susan M. TI - Understanding business SN - 0072538767 (student ed. : alk. paper) AV - HD 31 N52U 2005 PY - 2005/// CY - Boston PB - McGraw-Hill/Irwin KW - INDUSTRIAL MANAGEMENT KW - BUSINESS KW - VOCATIONAL GUIDANCE N1 - Includes glossary and index; Includes bibliographical references and indexes; Part 1 :Business trends : cultivating a business in diverse, global environments--Part 2 : Business ownership : starting a small busiess--Part 3 : Business management : empowering employees to satisfy customers--Part 4 : Management of human resources : motivating employees to produce quality goods and services--Part 5 : Marketing : developing and lmplementing customer-oriented marketing plans--Part 6 : Decision making : managing information--Part 7 : Managing financial resources ER -