TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, contents, and strategies 
SN  - 0130102296
AV  - HF 5415.123 F54M 1999
PY  - 1999///
CY  - London
PB  - Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING CHANNELS
KW  - SALES PROMOTION
N1  - Includes bibliographical references and indexes
ER  -