TY  - BOOK
AU  - Reid,Robert D.
AU  - Bojanic,David C.
TI  - Hospitality marketing management
SN  - 0471476544(cloth)
AV  - TX 911.3.M3 R44H 2006
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - HOSPITALITY INDUSTRY
KW  - MARKETING
KW  - FOOD SERVICE MANAGEMENT
KW  - RESTAURANTS
N1  - Includes index; Part One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design
ER  -