TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
T2  - Wadsworth series in mass communication and journalism
SN  - 0534562744
AV  - P 91.3 W55M 2003
PY  - 2003///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - MASS MEDIA
KW  - RESEARCH
N1  - Includes bibliographical references and indexes
ER  -