TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0324181485
AV  - HF5415.2 .Z54E 2003
PY  - 2003///
CY  - Australia, [Cincinnati, Ohio]
PB  - Thomson/South-Western
KW  - MARKETING RESEARCH
N1  - Various multi-media instructional materials, including a web site, are available to supplement the text; Includes bibliographical references and index
ER  -