TY  - BOOK
AU  - Zikmund,William G.
TI  - Essentials of marketing research
SN  - 0324182570
AV  - HF5415.2 .Z54E 2003
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson
KW  - MARKETING RESEARCH
N1  - Includes index
ER  -