TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0324271905
AV  - HF 5837 P37A 2004
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - ADVERTISING CAMPAIGNS
KW  - COMMUNICATION IN MARKETING
N1  - Includes index; Advertising from a marketing communications perspective; The research foundation Part One : understanding clients and buyers; The research foundation Part Two : market, product, and competitive analyses
UR  - http://www.loc.gov/catdir/toc/fy041/2003105039.html
ER  -