TY  - BOOK
AU  - Hendrix,Jerry A.
TI  - Public relations cases
SN  - 0534606105 (student ed. with InfoTrac College Edition)
AV  - HM 1221 H46P 2004
PY  - 2004///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - PUBLIC RELATIONS
KW  - UNITED STATES
KW  - CASE STUDIES
KW  - PUBLICITY
N1  - Includes bibliographical references and index; Solving public relations problems; Reaching major audiences; Emergency public relations; Beyond public relations
ER  -