TY  - BOOK
AU  - Hawkins,Del I.
TI  - Consumer behavior: building market strategy 
SN  - 0071240403
AV  - HF 5415.33 C66 2004
PY  - 2004///
CY  - Boston
PB  - Mc Graw-hill
KW  - MARKET SURVEYS
KW  - CONSUMER BEHAVIOR
N1  - consumer behavior and marketing strategy; External influences; The changing America society : Values
ER  -