TY  - BOOK
AU  - Donnelly,William J.
TI  - Planning media: strategy and imagination 
SN  - 0135678358
AV  - P 95.815 D66P 1996
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - MASS MEDIA
KW  - PLANNING
KW  - MARKETING
N1  - Includes glossary and index; Basic concepts and skills--Initial planning process--Strategy development--Tactical planning and execution
ER  -