TY  - BOOK
AU  - Bradley, Frank
TI  - Marketing management : providing, communicating and delivering value
SN  - 0130653438
AV  - HF 5415.13 B674M
PY  - 1995///
CY  - London
PB  - Prentice Hall
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -