TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
SN  - 0072833718
AV  - HF 1009.5 C37I 2005
PY  - 2005///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - EXPORT MARKETING
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Part One : An overview--Part Two : The cultural environment of global markets--Part Three : Assessing global market opportunities--Part Four : Developing global marketing strategies--Part Five : Implementing global maketing strategies--Part Six : Supplementary material; An Overview; The Cultural Environment of Global markrts
ER  -