TY  - BOOK
AU  - Gregory,James R.
AU  - Wiechmann,Jack G.
TI  - Marketing corporate image: the company as your number one product 
SN  - 0844233072
AV  - HD 59.2 G73M 1999
PY  - 1999///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - CORPORATE IMAGE
N1  - Includes index; Image : leading edge of corporate strategy--Establishing favorable market position : building public awareness and acceptance--Redefining the corporation : merger, takeover, and other reasons for name change--Freselling target markests : image and brand the inseparable duo
UR  - http://www.loc.gov/catdir/toc/mh041/98025043.html
UR  - http://www.loc.gov/catdir/description/mh041/98025043.html
ER  -