TY  - BOOK
AU  - Davis,Scott M.
TI  - Brand asset management: driving profitable growth through your brands 
T2  - The Jossey-Bass business & management series
SN  - 0787950777 (pbk. : alk. paper)
AV  - HD69.B7 D38B 2000
PY  - 2000///
CY  - San Francisco
PB  - Jossey-Bass
KW  - BRAND NAME PRODUCTS
KW  - PRODUCT MANAGEMENT
KW  - Brand name products
KW  - United States
KW  - Product management
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley042/00008013.html
UR  - http://www.loc.gov/catdir/description/wiley034/00008013.html
UR  - http://lcweb.loc.gov/catdir/toc/00008013.html
ER  -