TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072552174 (alk. paper)
AV  - HF 5415.13 P47M 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical and index; Section ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans
ER  -