TY  - BOOK
AU  - Rugman, Alan M.
TI  - The regional multinationals MNEs and global strategic management
SN  - 0521842654hardback
AV  - HD 2755.5 R83R 2005
PY  - 2005///
CY  - Cambridge
PB  - Cambridge University Press
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Includes appendix and index; Regional multinationals : the data--Two regional strategy frameworks--Regional and global strategies of multinational enterprises--Retail multinationals and globalization--Banking multinationals--Pharmaceutical and chemical multinationals--Automotive multinationals--Profiles of leading multinational enterprises--Analysis of the regional and global strategies of large firms
ER  -