TY  - BOOK
AU  - Stonehouse,George
TI  - Global and transnational business: strategy and management 
SN  - 0470851260
AV  - HD 62.4 G56 2004
PY  - 2004///
CY  - Chichester
PB  - Wiley
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
KW  - MARKETING
KW  - COMPETITION, INTERNATIONAL
N1  - Includes appendix and index; Part I Strategic and management issues in global and transnational business; Part II From national culture to global vision; Part III Global and transnational strategy
ER  -