TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Klein,Robert A.
AU  - Ferguson,Douglas A.
TI  - Promotion and marketing for broadcasting, cable, and the web
SN  - 024080497X (pbk. : alk. paper)
AV  - HE 8689.7.M37 E27P 2002
PY  - 2002///
CY  - Boston
PB  - Focal Press
KW  - TELEVISION BROADCASTING
KW  - MARKETING
KW  - RADIO BROADCASTING
KW  - CABLE TELEVISION
N1  - Includes bibliographical references (p. 259-263) and index
UR  - http://www.loc.gov/catdir/description/els031/2001037780.html
UR  - http://www.loc.gov/catdir/toc/els031/2001037780.html
ER  -