TY  - BOOK
AU  - Mentzer, John T.
AU  - Bienstock,Carol C.
TI  - Sales forecasting management
SN  - 0761908226
AV  - HF 5415.2 M46S
PY  - 1998///
CY  - Thousand Oaks
PB  - Sage Pub
KW  - SALES FORECASTING
KW  - MANAGEMENT
KW  - MARKETING RESEARCH
KW  - BIENSTOCK, CAROL C
N1  - Includes bibliographical references and index
ER  -