TY - BOOK AU - Seitel,Fraser P. TI - The practice of public relations SN - 0131230255 AV - HM 1221 S44P 2004 PY - 2004/// CY - Upper Saddle River, NJ. PB - Pearson KW - PUBLIC RELATIONS KW - UNITED STATES N1 - Includes appendix and index; Evolution; Preparation / process; Execution; Future; The publics ER -