TY  - BOOK
AU  - Lane,W.Ronald
AU  - Whitehill King,Karen
AU  - Russell,J.Thomas
TI  - Kleppner's advertising procedure
SN  - 0131273922
AV  - HF 5823 L36K 2005
PY  - 2005///
CY  - Upper Saddle River, NJ.
PB  - Pearson
KW  - ADVERTISING
N1  - Includes glossary and index; The place of advertising; Planning the advertising; Managing the advertising
ER  -