TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072536764 (alk. paper)
AV  - HF 5823 B44A 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical and index
ER  -