TY  - BOOK
AU  - Nagle, Thomas T.
AU  - Holden,Reed K.
TI  - The strategy and tactics of pricing : a guide to profitable decision making
SN  - 013026248X
AV  - HF 5416.5 N33S 2002
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - PRICING
KW  - MARKETING
KW  - DECISION MAKING
N1  - Includes bibliographical references and index
ER  -