TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701
AV  - HF 5415.3 A87C 1998
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - CONSUMER BEHAVIOR
KW  - MOTIVATION RESEARCH (MARKETING)
N1  - Includes bibliographical references (p. 656-688) and index
ER  -