TY - BOOK AU - Thompson,Arthur A. AU - Strickland,A.J. AU - Gamble,John E. TI - Crafting and executing strategy: the quest for competitive advantage concepts and cases SN - 0071112200 AV - HD 30.28 T46C 2005 PY - 2005/// CY - Boston PB - McGraw-Hill KW - STRATEGIC PLANNING KW - BUSSINESS PLANNING N1 - Includes index; Part One : Concepts and techniques for crafting and executing strategy; Part Two; Case in crafting and execting strategy ER -