TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising promotion&marketing communications
SN  - 0131405462
AV  - HF 5415.123 C56I 2004
PY  - 2004///
CY  - Upper Saddle River, NJ.
PB  - Pearson
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING
N1  - Includes index; The IMC foundation; IMC advertisaing tools; IMC Promotional tools
ER  -