TY  - BOOK
AU  - Newsom,Doug
AU  - Turk,Judy VanSlyke
AU  - Kruckeberg,Dean
TI  - This is PR: the realities of public relations 
SN  - 0534562639 (pbk.)
AV  - HM 1221 N48T 2004
PY  - 2004///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - PUBLIC RELATIONS
N1  - Includes glossary and index; Public relations : role origins and trends affecting the future; Research for PR; Theory, ethics and laws affecting PR practice
ER  -