TY - BOOK AU - Backman,Michael TI - Big in Asia: 25 strategies for business success SN - 1403933154 AV - HD 30.28 B32B 2004 PY - 2004/// CY - New York PB - Palgrave Macmillan KW - STRATEGIC PLANNING KW - ASIA KW - BUSINESS PLANNING KW - INTERNATIONAL BUSINESS ENTERPRISES KW - ASIA MANAGEMENT N1 - Includes index; Part II Hit the ground running; Part II On the ground; Part III Building Up ER -