TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 0132613638
AV  - HF 5415.13 K67M 1997
PY  - 1997///
CY  - Englewood Cliffs, N.J.,
PB  - Prentice-Hall
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix and index; Undrstanding marketing management--Analyzing marketing cpportunitier--Developing marketing strategies--Planning marketing programs--Managing the marketing effort
ER  -