TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
AU  - Berry,Michael J.A.
TI  - Mastering data mining: the art and science of customer relationship management 
SN  - 0471331236 (alk. paper)
AV  - HF 5415.125 B47M 2000
PY  - 2000///
CY  - New York
PB  - Wiley Computer Pub.
KW  - MARKETING
KW  - DATA PROCESSING
KW  - DATA MINING
KW  - BUSINESS ENTERPRISES
KW  - COMPUTER NETWORKS
KW  - MANAGEMENT
N1  - Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997
UR  - http://www.loc.gov/catdir/bios/wiley044/00265296.html
UR  - http://www.loc.gov/catdir/description/wiley037/00265296.html
UR  - http://www.loc.gov/catdir/toc/onix03/00265296.html
ER  -