TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 0135978815
AV  - HF 5823 W44A 1998
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
N1  - Includes bibliographical references and index; Advertising foundations and environment--Advertising ackground planning and strategy--Advertising media--Creating advertising--Advertising operations
ER  -