TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - How to write a successful marketing plan: a disciplined and comprehensive approach 
SN  - 0844232025
AV  - HF 5415.13 H53H 1997
PY  - 1997///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - MARKETING
KW  - MANAGEMENT
KW  - HANDBOOKS, MANUALS, ETC
KW  - BUSINESS PLANNING
KW  - HANDBOOK, MANUALS, ETC
N1  - Includes appendix and index; The business review--How to prepare a business review--Sales objectives--Target markets and marketing objectives--Positionsing--Marketing strategies--Communication golas
ER  -