TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072415444 (alk. paper)
AV  - HF 5821 .A73C 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - ADVERTISING
N1  - Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed; Includes bibliographical references and indexes
ER  -