TY  - BOOK
AU  - Stone,Marilyn A.
AU  - McCall,J.B.
TI  - International strategic marketing: a european perspective 
SN  - 041531416X (hbk)
AV  - HF 1416.6.E85 S76I 2004
PY  - 2004///
CY  - London
PB  - Routledge
KW  - EXPORT MARKETING
KW  - EUROPEAN UNION COUNTRIES
KW  - FOREIGN TRADE PROMETION
KW  - STRATEGIC PLANNING
N1  - Includes appendix and index; Introduction to international marketing; Framework for international marketing; European marketing
ER  -