TY  - BOOK
AU  - Baran, Stanley J
TI  - Introduction to mass communication : media literacy and culture
SN  - 0071214283
AV  - P 90 B37I
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - MASS MEDIA
KW  - MASS MEDIA AND CULTURE
KW  - MEDIA LITERACY
N1  - Includes bibliographical references and index
ER  -