TY  - BOOK
AU  - Freeland, John G.
TI  - The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
SN  - 0071409351
AV  - HF 5415.5 F73U
PY  - 2003///
CY  - New york
PB  - McGraw-Hill
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - CUSTOMER LOYALTY
N1  - Includes bibliographical references and index
ER  -